I guess it's possible but the collector market is full of people willing to spend huge amounts of money. This isn't out of line with the price of rare comics.
I think enough people are hungry for a "going to the movies-like experience" that some might take advantage of a chance to watch a movie there. Heck, Walmart is turning a few of their parking lots into drive-in theaters this summer. I agree though that they have deep pockets and a legal...