Intel’s new smartphone strategy is to quit

Atom chip cancellation puts Intel’s mobile processor plans on ice

Late on Friday night, Intel snuck out the news that it’s bailing on the smartphone market. Despite being the world’s best known processor maker, Intel was only a bit player in the mobile space dominated by Qualcomm, Apple, and Samsung, and it finally chose to cut its losses and cancel its next planned chip, Broxton. This followed downbeat quarterly earnings, 12,000 job cuts, and a major restructuring at a company that’s had a very busy April. Intel is still one of the giants of the global tech industry, but it’s no longer as healthy and sprightly as it used to be.

Read More

It is sad that 12,000 people will lose their job because they canceled the Broxton chip product.

Hopefully, the people who lost their jobs can find a new job soon.

I guest, smartphone CPU chips are no longer profitable for Intel because there are now a lot of cheaper Chinese, and Korean chip makers which sell mobile chips for cheap prices.

I think Intel should spend more of its time on making chips for servers, desktop and laptop computers, and cheap laptops like Google Chromebooks, $200-300 Windows 10 laptops, and future game consoles.

I think if Intel keeps trying, some of the people may keep their jobs.

I felt Intel was doing decently at getting their chips installed on big smartphone brands because Intel has its CPU are installed on smartphones made by Acer, Asus, Lenovo, and other smartphone companies.

Sadly, if a smartphone is not made by Apple, it would have a harder time getting a lot of buyers like the iPhone which sell a lot of phones in a few weeks of release.

Acer, Asus, Lenovo, and other smartphone companies which use Intel chips don't really spend a lot of time promoting their phones to smartphone buyers, so a lot of people don't know their Intel smartphone exist.