Nintendo Nintendo of America President Doug Bowser to Retire

A major shakeup is coming to the Mushroom Kingdom.

Doug Bowser, the president and COO of Nintendo of America, is retiring at the end of the year, after more than a decade with the company. Bowser (who in one of the greatest coincidences in corporate history shares a last name with arguably the most famous villain that Nintendo has ever created) will be succeeded by Devon Pritchard, a longtime member of the Nintendo of America leadership team.

In addition, Satoru Shibata will join NOA as CEO, while continuing his roles as managing executive officer and corporate director, member of the board at Nintendo Co., Ltd. Pritchard will also join the NOA Board of Directors and become an NCL Executive Officer.
One of my earliest video game experiences was playing the arcade version of Donkey Kong,” said Bowser in a statement. “Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers.”

“Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself,” Bowser added. “She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”

Pritchard has held multiple roles at the company, and is currently executive VP of revenue, marketing and consumer experience.



“I am humbled and excited to take on this new role,” Pritchard said. “Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to build on Nintendo’s legacy of surprising and delighting our longtime fans, while at the same time welcoming new players into the Nintendo family.”

Source: Nintendo of America President Doug Bowser to Retire

I wish Doug Bowser a happy retirement from Nintendo.

I wish him a happy retirement!

I hope Doug enjoys his retirement! Sucks to see him go since I liked his last name lol. Regie was the best though IMO.

Well, that's the end of an era. Even though he wasn’t around as long as Reggie, the whole Bowser running Nintendo thing always made me smile. I do hope retirement treats him well, he truly earned it.

Reggie >>> Bowser saw this video Kit and Krysta, two former employees who each spent over a decade working at Nintendo of America and from neogaf:


back in the day, they could go speak with Reggie, or he would at least be informed of what was going on, step in, and communicate accordingly. That's no longer the case. Doug Bowser doesn't fill (or no longer fills) that role. They're even surprised by the current NOA president's lack of communication. Maybe some interviews have already been done or are under embargo, but that's not the point—what's missing is a proper middleman and a strong face to explain things. In fact, he hasn't done a major interview in ages.

The guy is practically invisible on social media. He posts the occasional useless tweet on Twitter/X about what he ate, how he enjoys mountain biking, and sometimes tweets in Spanish. That might be fine if he were just another influencer—but we're talking about the President of Nintendo of America. And sure, it's a Japanese company, and you can't just say or do anything you want, but he could at least show us some behind-the-scenes moments, engage in conversation, or simply present a better image.

wonder on the new president, will she be like Reggie..