Honestly, I wasn't too hyped for BO7, until I played the beta. I was super excited for BO6 last year cuz of the return of classic prestige mode, but heavy SBMM killed the experience and fun of the game real quick for me. I didn't even finish out the year with it. I wasn't gonna bother with BO7 simply because I felt it'd be more of the same, but then Activision did somethign that surprised everyone during the beta, they removed SBMM and said it wouldn't be back. The game felt and played COMPLETELY different from that moment on.
Now i'm definitely going to be checking it out when it drops on November 14th. I have Game Pass Ultimate until next year sometime so I'll be able to enjoy the mass majority of BO7's life cycle for nothing.