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This November, Microsoft is preparing to launch one of its biggest entertainment devices ever, the Kinect for Xbox 360.
The company announced it's spending half a billion on marketing the motion camera for the Xbox 360, and plans to showcase it on Oprah tomorrow and The Ellen DeGeneres Show later this month.
"The Xbox 360 team created a multiyear, integrated campaign showcasing real people at the heart of the experience," said Mike Delman, corporate vice president of IEB global marketing, Microsoft.
"Kinect puts consumers at the center of their entertainment, and our marketing efforts follow that same charter."
17 games in total will be available in the month, 12 on the day it launches on November 4.
Kinect Adventures (included with every Kinect) - Nov. 4
Kinectimals - Nov. 4
Your Shape Fitness Evolved - Nov. 4
Dance Central - Nov. 4
The Biggest Loser Ultimate Workout - Nov. 4
Dance Masters - Nov. 4
Kinect Sports - Nov. 4
MotionSports - Nov. 4
Kinect Joy Ride - Nov. 4
Adrenalin Misfits - Nov. 4
Fighters Uncaged - Nov. 4
Sonic Free Riders - Nov. 4
EA Sports Active 2 - Nov. 16
Game Party In Motion - Nov. 18
Zumba Fitness - Nov. 18
Harry Potter and the Deathly Hallows Part 1 - Nov. 16
Deca Sports Freedom - Holiday 2010
source
The company announced it's spending half a billion on marketing the motion camera for the Xbox 360, and plans to showcase it on Oprah tomorrow and The Ellen DeGeneres Show later this month.
"The Xbox 360 team created a multiyear, integrated campaign showcasing real people at the heart of the experience," said Mike Delman, corporate vice president of IEB global marketing, Microsoft.
"Kinect puts consumers at the center of their entertainment, and our marketing efforts follow that same charter."
17 games in total will be available in the month, 12 on the day it launches on November 4.
Kinect Adventures (included with every Kinect) - Nov. 4
Kinectimals - Nov. 4
Your Shape Fitness Evolved - Nov. 4
Dance Central - Nov. 4
The Biggest Loser Ultimate Workout - Nov. 4
Dance Masters - Nov. 4
Kinect Sports - Nov. 4
MotionSports - Nov. 4
Kinect Joy Ride - Nov. 4
Adrenalin Misfits - Nov. 4
Fighters Uncaged - Nov. 4
Sonic Free Riders - Nov. 4
EA Sports Active 2 - Nov. 16
Game Party In Motion - Nov. 18
Zumba Fitness - Nov. 18
Harry Potter and the Deathly Hallows Part 1 - Nov. 16
Deca Sports Freedom - Holiday 2010
source