In response to Epic's decision to implement an in-app payment system in Fortnite that bypasses Apple, Apple has removed the game from the App Store. Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to every developer who sells digital goods or services. Epic CEO Tim Sweeney has been an outspoken critic of Apple's closed systems, and this new payment option was obviously designed to encourage users to bypass Apple's payment system (and its 30 percent cut). It was an aggressive move by Epic, and this is a very big and aggressive response from Apple.
Epic doesn't appear ready to back down: It just teased a new short, Nineteen-Eight Fortnite, which will debut at 4 pm ET today—and which appears to be a reference to this famed Apple ad.
You won't get the saving if you buy V-Bucks on iOS or Android via the App Store or Google Play, but a post on the Fortnite site explains that "if Apple or Google lower their fees on payments in the future, Epic will pass along the savings to you". You can find out more about Epic direct payment in this official blog post.
But the video isn't just a playful stunt: Just minutes after all that happened, Epic announced that it has filed a legal action against Apple.
The lawsuit also makes clear, in case there was any doubt, that Epic started this fight with a purpose: It specifically references Apple's removal of Fortnite from the App Store in response to the new payment system.
Epic doesn't appear ready to back down: It just teased a new short, Nineteen-Eight Fortnite, which will debut at 4 pm ET today—and which appears to be a reference to this famed Apple ad.
You won't get the saving if you buy V-Bucks on iOS or Android via the App Store or Google Play, but a post on the Fortnite site explains that "if Apple or Google lower their fees on payments in the future, Epic will pass along the savings to you". You can find out more about Epic direct payment in this official blog post.
But the video isn't just a playful stunt: Just minutes after all that happened, Epic announced that it has filed a legal action against Apple.
The lawsuit also makes clear, in case there was any doubt, that Epic started this fight with a purpose: It specifically references Apple's removal of Fortnite from the App Store in response to the new payment system.