Apple to launch Netflix competitor?

[lb]

http://bgr.com/2016/01/29/iphone-7-launch-apple-netflix/

Apple has not canned its TV plans, and a new report says Apple is looking to ink deals for exclusive TV shows that would be streamed on iTunes, planning to possibly unveil the new product during the iPhone 7 media event in September.

Numerous reports have claimed that Apple is negotiating with networks in an effort to launch a cable subscription program that would take on Netflix and other streaming services, but the Cupertino-based company has not been successful so far.

Two people familiar with the matter told The Street that Apple is now working with TV producers and Hollywood studios in an effort to create TV shows for iTunes, but no agreements have been finalized. One plan is to have the deals in place so Apple can announce the exclusive content as part a cable-like offering in September when the iPhone 7 is unveiled, one person said.

Apple seems ready to follow in Netflix and Amazon’s footsteps, which also create their own original programming to lure in more subscribers. And it’s a recipe that has clearly been working.

At least one analyst is ready to bet big on Apple’s ability to sell more digital content to loyal customers in the future. “We have a metric that can explain and monetize the value of brand loyalty,” Jim Cramer wrote about Action Alerts Plus charitable portfolio, which includes Apple.

He continued, “[Apple] just didn’t explain it that way. I am talking about the slide in the Apple deck called ‘service revenue,’ which showed that installed base revenues — the ones we all pay for iTunes, music, the app store licensing, service parts, iCloud, and Apple Pay — are growing at an incredible 23% year over year, from $25 billion in fiscal 2014 to $31.2 billion in fiscal 2015. That’s the number that we need to key on, not unit devices.”

I'm looking forward to see if this is going to be a success...

 

[Demon_Skeith]

I would say it would never work since it be too pricey but hey, their fans are pretty blind to this stuff.

 

[froggyboy604]

I can see Apple Netflix competitor doing better in non-US countries because Netflix and other streaming services in Canada don't have as many shows, movies, and video series as the US version of Netflix, and Netflix is now blocking VPNs, so it is more difficult for people to use the US version without switching VPNs, using proxies, and other methods of pretending to be in the US.

I think a lot of video publishers who make TV and movies are more likely to let Apple stream their movies, and TV shows worldwide instead of US-Only like Netflix because of the huge amount of Apple iTunes, and iOS users worldwide. Apple may also pay more money to video publishers because Apple can afford to spend more money on licenses to stream tv shows and movies.

 

[zoldos]

We'll see. Netflix rocks. I also like Hulu, WWE Network, and Amazon Prime. We haven't had cable in like 6 years. lol