Bandai Namco Entertainment announced on Thursday that it is establishing the new company Bandai Namco Mobile (BNM) in Barcelona, Spain to focus on the development and marketing of mobile entertainment outside the Asian market. The new company will open in 2020 and focus on growing the mobile business within the Network Entertainment Unit within Bandai Namco group.
The announcement also noted that BNM will unify overseas mobile development and marketing efforts, as well as allow for more flexible and collaborative content creation and marketing activities for Western audiences. The company will begin recruiting staff in the coming months.
The announcement also noted that BNM will unify overseas mobile development and marketing efforts, as well as allow for more flexible and collaborative content creation and marketing activities for Western audiences. The company will begin recruiting staff in the coming months.
