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BMW imagines a future where no one has to choose—changing the color of your car can happen in an instant by leveraging the same low-power screen technology that ebook readers use.
Calling the customized BMW iX Flow the company revealed at CES 2022 today a giant rolling Amazon Kindle isn’t entirely accurate. For starters, it doesn’t have access to the Amazon online ebook store, nor does it have a soft glowing backlight making the vehicle stand out in a crowded parking lot at night. It does, however, feature an outer wrap made from E Ink’s electronic paper display technology, which uses tiny microcapsules of colored ink that rise or sink to change their visibility and produce specific colors, as well as complicated patterns and designs, almost instantly.