Batman likes smashing things: criminals' faces, box office records, and apparently, Blu-ray sales records.
Really, though, who didn't see this coming? The hottest film of the summer with casual moviegoers and film buffs alike, The Dark Knight, just got through destroying the record for Blu-ray sales on launch day, with 25-30 percent of the 3 million copies sold of the film coming on the Blu-ray format. "The Blu-ray sales of Dark Knight were exceptionally strong and much higher than our projections," Warner Home Video President Ron Sanders stated to the Los Angeles Times. The previous record belonged to September's release of Iron Man, the stellar Marvel Comics blockbuster, which sold an estimated 260,000 Blu-ray Discs at launch. Looks like the Caped Crusader won this bout.
source
OMG! I am so shocked about this [/sarcasm]
Really, though, who didn't see this coming? The hottest film of the summer with casual moviegoers and film buffs alike, The Dark Knight, just got through destroying the record for Blu-ray sales on launch day, with 25-30 percent of the 3 million copies sold of the film coming on the Blu-ray format. "The Blu-ray sales of Dark Knight were exceptionally strong and much higher than our projections," Warner Home Video President Ron Sanders stated to the Los Angeles Times. The previous record belonged to September's release of Iron Man, the stellar Marvel Comics blockbuster, which sold an estimated 260,000 Blu-ray Discs at launch. Looks like the Caped Crusader won this bout.
source
OMG! I am so shocked about this [/sarcasm]