That Elite controller thing looks cool, but I can't think I've ever wanted to customize my controller that much either. I wonder how many gamers out there are really going to want to spend $150 on a controller setup like that? Must be a specialty thing I guess. Companies have done a similar thing with computer mouses before in gaming, but I can't think I've seen such a customizable mouse in a long time, at least not in shops- makes me think they're just not popular enough for the required pricing.