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Yes, being "very popular" on YouTube, Facebook, and Twitter can increase your website traffic by using these social networks to refer more traffic to your website.
I know of a few YouTubers like iJustine, Lockergnome, etc which got most of their popularity from YouTube, Twitter, and Facebook to make their websites very popular with a lot of Traffic.
I know of a few YouTubers like iJustine, Lockergnome, etc which got most of their popularity from YouTube, Twitter, and Facebook to make their websites very popular with a lot of Traffic.