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Yes, I think pay to download content or files like , video games, E-books, MP3s, DLC, downloadabel/streaming videos, Steam games, apps, website themes and other digital products and services will outsell physical products overtime since you can sell them very cheaply, and still make a profit. While with an actual book, and physical products, you may not make money if very few people buy your book, and you have plenty of unsold books.
But, more people can make apps, e-books, and other digital content since all you need is a computer and be savvy enough to make digital products, so fewer people and company will dominate the entire digital marketplace since if you know how to make apps, e-books, mp3s, video games, etc, you can sell them on Amazon App store, Apple App Store, Microsoft App Store, and a whole bunch of other digital marketplaces.
But, more people can make apps, e-books, and other digital content since all you need is a computer and be savvy enough to make digital products, so fewer people and company will dominate the entire digital marketplace since if you know how to make apps, e-books, mp3s, video games, etc, you can sell them on Amazon App store, Apple App Store, Microsoft App Store, and a whole bunch of other digital marketplaces.