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Windows PC makers slashed prices to historically low levels in the U.S. during the last three weeks of October, damaging the consumer business just as Microsoft tries to push Windows 10 as its salvation, a retail analyst said last week.
"The implications of a much more price aggressive PC market are enormous, and while many of them are positive, many are not," said Stephen Baker of the NPD Group in a good news-bad news post to his company's blog on Friday.
In the span from Oct. 5 to Oct. 25, the ASP (average selling price) of Windows-powered personal computers was $430, down 10% from the year before, according to NPD's data. During the week of Oct. 5, the Windows notebook ASP was even less: $415.
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I think the low prices will mostly damage the American PC companies like Dell, and HP where wages are a lot higher for workers than Chinese, Indian, and Asian computer makers where they pay their staff a lot less money, so they can earn less money from sales, but still be profitable.
"The implications of a much more price aggressive PC market are enormous, and while many of them are positive, many are not," said Stephen Baker of the NPD Group in a good news-bad news post to his company's blog on Friday.
In the span from Oct. 5 to Oct. 25, the ASP (average selling price) of Windows-powered personal computers was $430, down 10% from the year before, according to NPD's data. During the week of Oct. 5, the Windows notebook ASP was even less: $415.
Read More
I think the low prices will mostly damage the American PC companies like Dell, and HP where wages are a lot higher for workers than Chinese, Indian, and Asian computer makers where they pay their staff a lot less money, so they can earn less money from sales, but still be profitable.
