EA Expands Social Offerings

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At its press conference today, EA announced some new additions to its social media presence.

First up was the announcement of SimCity Social from EA Maxis. Collaborators Maxis and Playfish are bringing the SimCity experience to Facebook, promising a "truly social" version of the game. A colorful reveal trailer shows off impressive graphics on the social media platform. According to EA Maxis' Lucy Bradshaw, the game will be released in "just a few weeks."

EA also promoted its social media tie-ins with two of its biggest sports franchises. Madden 13 Social was promoted as a cross-platform social media game you can "begin on Facebook and finish on your phone," and a new rewards program was introduced into FIFA 13 for members of the EA SPORTS Football Club. A new app for iPhone and iPod touch was also announced, connecting members of the Football Club with their friends.

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