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eBay has unleashed "Neighborhoods"upon their users, which organize products, reviews, blog posts and more into logical groups to make finding items easier.
The new service is leading eBay's charge for a newer, sleeker website that embraces all the 2.0 goodness hitting the web nowadays.
There are Neighborhoods for Apple, Star Wars, Dogs, and more.
eBay's usage numbers are down, but the company is hoping to regain their business through new site innovations.