Among U.S. adults who get online regularly, 71 percent use Facebook, up from 67 percent in late 2012, Pew said Monday in a report. Increased usage was the story at several other sites as well, although in much smaller doses: LinkedIn usage went from 20 percent to 22 percent; Pinterest usage from 15 percent to 21 percent; Twitter usage from 16 percent to 18 percent; and Instagram (owned by Facebook) usage from 13 percent to 17 percent.
An important part of any advertising-based business is how often your users return to your site, and Facebook boasts the highest levels of daily usage as well: 63 percent of Facebook users visit the site daily, “with 40 percent logging on multiple times a day,” Pew said.
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I think the main reason for Facebook still being popular is because lots of people have a Facebook account, and changing to a different social network like Pinterest, and Twitter can be a hassle, and risky sometimes since smaller social networks may close down because of money problems, and members lose all their photos, posts, friend lists, links, and memories because a smaller social network can't pay their bills anymore.
A lot of adults also run small buisnesses, and Facebook could be a good way of advertising sales, services, and contests to increase the number of customers who go to their stores, restaurants, and other buisnesses.
Also, a lot of younger adults may not want to teach the less tech savvy adults how to use other social networks like Google Plus because sometimes teaching non-tech savvy adults how to use new websites like G+, Twitter, and Instagram can be difficult, so everyone uses Facebook because it is a site that a large percentage of people know how to use without the need to read a tutorial, or how to on how to use them like how some less savvy people don't know how to use forums, blogs, and other types of sites.
An important part of any advertising-based business is how often your users return to your site, and Facebook boasts the highest levels of daily usage as well: 63 percent of Facebook users visit the site daily, “with 40 percent logging on multiple times a day,” Pew said.
Read More
I think the main reason for Facebook still being popular is because lots of people have a Facebook account, and changing to a different social network like Pinterest, and Twitter can be a hassle, and risky sometimes since smaller social networks may close down because of money problems, and members lose all their photos, posts, friend lists, links, and memories because a smaller social network can't pay their bills anymore.
A lot of adults also run small buisnesses, and Facebook could be a good way of advertising sales, services, and contests to increase the number of customers who go to their stores, restaurants, and other buisnesses.
Also, a lot of younger adults may not want to teach the less tech savvy adults how to use other social networks like Google Plus because sometimes teaching non-tech savvy adults how to use new websites like G+, Twitter, and Instagram can be difficult, so everyone uses Facebook because it is a site that a large percentage of people know how to use without the need to read a tutorial, or how to on how to use them like how some less savvy people don't know how to use forums, blogs, and other types of sites.
