I agree that the name is a bit unimpressive, but I've never put much stock into game names in the first place. I mean Fire Emblem Sacred Stones and Fire Emblem Shadow Dragon aren't exactly super unique names, no?
On the other hand, if the story is well-written and the characters properly fleshed out like Awakening and the classic GBA games, I'll be pretty much happy with this. Mainly because I'm a huge Fire Emblem buff XD. Also I'm loving these character designs, I can't wait to see more.