It turns out boomer women do play computer games.
And do they ever. The business of cranking out casual games--snack-sized alternatives to time-consuming fare like "World of Warcraft"--is mushrooming. Consumers paid $2.25 billion for such games last year, and the demand for titles like "Diner Dash" is growing 20% year-over-year, according to the Casual Gaming Association.
And while casual games appeal to everyone from pre-teens to old men (the world's richest man, Warren Buffet, 77, haunts online bridge parlors while using the handle "T-bone"), women over 35 are the most likely to pay for them; 75% percent of those who pay for casual games are women, and 72% are over 35 years old.
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lol soccer moms are now gaming moms
And do they ever. The business of cranking out casual games--snack-sized alternatives to time-consuming fare like "World of Warcraft"--is mushrooming. Consumers paid $2.25 billion for such games last year, and the demand for titles like "Diner Dash" is growing 20% year-over-year, according to the Casual Gaming Association.
And while casual games appeal to everyone from pre-teens to old men (the world's richest man, Warren Buffet, 77, haunts online bridge parlors while using the handle "T-bone"), women over 35 are the most likely to pay for them; 75% percent of those who pay for casual games are women, and 72% are over 35 years old.
more here
lol soccer moms are now gaming moms