- Credits
- 52,474
sourceGameStop's total global sales during the holiday period were down 6.7% when compared to the same period in 2013.
The strength of the US dollar was blamed for part of the decline, as sales were negatively impacted by foreign currency exchange rates.
While the overall sales declined year-over-year, GameStop still reported $2.94 billion in sales during the busy holiday season. Sales of new software grew by 5.8%.
GameStop attributed growth in sales of new software to the huge jump in sales of current-gen software. Xbox One and PS4 software saw a 94% increase, yet hardware saw a decline of 32% in sales when compared to the same period in 2013.
The overall decline in sales of hardware was dialed back by an increase in sales during the month of December 2014. Sale were up 31% over the previous December.
The company's "pre-owned/value" sales category remained largely unchanged, seeing a slight increase of just 1%.
It seems that GameStop's adoption of hardware not necessarily associated with gaming, its mobile and consumer electronics category, was a wise move. That category was a bright spot for the company, with an increase of 28% in sales driven by a 75.8% rise in "Technology Brands" revenues.
Their sales can't always be high.