Hasbro is launching a new nostalgia-driven TV channel, Hasbro Legends, set to reach 70 million homes via broadcast stations.The channel will feature classic ‘80s and ‘90s series including Power Rangers, G.I. Joe, Jem, and more.
https://x.com/ToonHive/status/2043920511743213924/photo/1
Hasbro Entertainment, Hasbro’s content arm leveraging its iconic brands and IP across film, television, animation and digital, and Get After It Media (GAIM), a multi-platform broadcast and streaming company, today announced a deal to launch Hasbro Legends, a new linear channel bringing Hasbro’s iconic brands to U.S. broadcast television at scale.
Hasbro Legends will debut across GAIM’s national broadcast footprint, reaching more than 70 million homes across the U.S. launch, with additional distribution to come across streaming platforms, including GAIM’s upcoming owned and operated digital ecosystem, Heartland+. With a portfolio of legendary franchises that have shaped generations across toys, games, television, and film, Hasbro’s beloved characters and stories will reach even more American audiences through the brand-new broadcast channel.
“This is what happens when my inner kid/fan takes over—and I love it,” said Otto Padrón, Co-President/COO of GAIM. “We are beyond honored and thrilled to team up with Hasbro. I grew up with G.I. JOE and POWER RANGERS, and now we get to bring these legendary brands to broadcast television at scale.”
Joel Wertman, Co-President and CEO of GAIM added: “We’re not just launching a channel—we’re building the next generation of monetization. This is an omnichannel exchange that allows buyers to transact linear and CTV together. We’re on the cutting edge of automating planning, proposals, and buying across multiple stations—bringing real efficiency and ease of execution to the market. This is where ad tech is going.”
“Our focus is on meeting audiences where they are and how they consume content today,” said Yannick Ferrero, SVP, Content Distribution & Digital at Hasbro Entertainment. “With Hasbro Legends, we’re bringing our brands to broadcast at scale, reaching new audiences and creating opportunities for partners across linear and digital platforms.”
The Hasbro Legends channel will feature programming derived from Hasbro’s extensive intellectual property portfolio, with a focus on fan-favorite, classic series from heritage brands like G.I. JOE, JEM AND THE HOLOGRAMS, MY LITTLE PONY, POWER RANGERS and TRANSFORMERS.
GAIM will manage distribution and monetization across both over-the-air (OTA) and free ad-supported streaming television (FAST) environments, creating a unified ecosystem designed to maximize reach, engagement, and advertiser access within a single operating framework.
ABOUT HASBRO: Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
Source: https://newsroom.hasbro.com/news-re...tainment-and-get-after-it-media-launch-hasbro
https://x.com/ToonHive/status/2043920511743213924/photo/1
Hasbro Entertainment, Hasbro’s content arm leveraging its iconic brands and IP across film, television, animation and digital, and Get After It Media (GAIM), a multi-platform broadcast and streaming company, today announced a deal to launch Hasbro Legends, a new linear channel bringing Hasbro’s iconic brands to U.S. broadcast television at scale.
Hasbro Legends will debut across GAIM’s national broadcast footprint, reaching more than 70 million homes across the U.S. launch, with additional distribution to come across streaming platforms, including GAIM’s upcoming owned and operated digital ecosystem, Heartland+. With a portfolio of legendary franchises that have shaped generations across toys, games, television, and film, Hasbro’s beloved characters and stories will reach even more American audiences through the brand-new broadcast channel.
“This is what happens when my inner kid/fan takes over—and I love it,” said Otto Padrón, Co-President/COO of GAIM. “We are beyond honored and thrilled to team up with Hasbro. I grew up with G.I. JOE and POWER RANGERS, and now we get to bring these legendary brands to broadcast television at scale.”
Joel Wertman, Co-President and CEO of GAIM added: “We’re not just launching a channel—we’re building the next generation of monetization. This is an omnichannel exchange that allows buyers to transact linear and CTV together. We’re on the cutting edge of automating planning, proposals, and buying across multiple stations—bringing real efficiency and ease of execution to the market. This is where ad tech is going.”
“Our focus is on meeting audiences where they are and how they consume content today,” said Yannick Ferrero, SVP, Content Distribution & Digital at Hasbro Entertainment. “With Hasbro Legends, we’re bringing our brands to broadcast at scale, reaching new audiences and creating opportunities for partners across linear and digital platforms.”
The Hasbro Legends channel will feature programming derived from Hasbro’s extensive intellectual property portfolio, with a focus on fan-favorite, classic series from heritage brands like G.I. JOE, JEM AND THE HOLOGRAMS, MY LITTLE PONY, POWER RANGERS and TRANSFORMERS.
GAIM will manage distribution and monetization across both over-the-air (OTA) and free ad-supported streaming television (FAST) environments, creating a unified ecosystem designed to maximize reach, engagement, and advertiser access within a single operating framework.
ABOUT HASBRO: Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
Source: https://newsroom.hasbro.com/news-re...tainment-and-get-after-it-media-launch-hasbro
