Headway is a fast loading theme which has a Drag, and drop custumizable theme What you see is What You Get/WYSIWYG editor which lets you add and move widgets, post, and make upload a header image in a short amount of time. It is also SEO optimized for better search rankings.
http://headwaythemes.com/
Wow, this is the most amazing and easy to customize theme for WordPress I ever seen for WordPress since most WordPress themes require you to edit the php code which can really easily ruin your template if you do not know what you are doing, or you have to use some confusing control panel with drop down menus, and textboxes you have to fill out and save.
The 87 dollar price tag for the personal license and 167 dollar for the developer license is a decent price for such a easy to use WordPress customizable theme.
Indeed, it is cheaper to make your own theme, or buying a theme which is not Drag and Drop, and requires php, CSS and HTML knowledge to edit the template. This is one of the advantage of knowing php, html, and CSS, and having the time and patients to code your own theme yourself.
However, Headway is probably cheaper then hiring an experience web developer to make minor changes to a WordPress theme, or paying a developer for creating an entire theme from Notepad. Plus, the technical support after the sale of the Headway theme is an important feature for a lot of Newbies who just want a theme, and someone to provide support to customize a theme after the sale of the theme. Plus, Headway gives users free updates for life.
You can hire a theme designer from the Philippines, India, China, or other cheap labor country to make your theme, but they probably won't provide technical support and updates for life after the sale of their themes. Plus, after switching a few themes because the old theme you bought for WordPress 3.1 is not compatible for WordPress 4.0 and so on or you don't like the look of the theme you bought, you probably will spend more on multiple themes rather then just 1 Headway theme and customizing it.
Indeed, it is probably better to spend the money on advertising or posts on a small blog with very little traffic. The headway theme is also SEO optimized, and have SEO options to help you rank better in the search engines.
This Theme probably is most likely made for people who want a custom designed blog for their popular blog by using a drag and drop editor instead of learning php, html, and CSS which can also be very time consuming and costly if you go to school or buy a bunch of books to learn HTML, CSS, and php.
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