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The Humble Bundle was conceived by Wolfire Games’ Jeffery Rosen, first launching in 2010. The project let gamers purchase game bundles using a pay-what-you-want model, with a portion of the proceeds going to charity. It quickly found success, offering good value to consumers while also benefitting game developers with quick, high-volume sales. The company was acquired by IGN Entertainment in 2017, and has gone through many changes over the years, offering various subscription models, game packages, and other digital content through its storefront. Since 2010, Humble claims that $200,000,000 has been contributed to charity through its platform.
Humble will also be introducing the Humble app, a game launcher designed for PC. It will allow members to access the Humble Games Collection, a library of curated games. The collection will arrive in February, starting with several titles: Forager, Wizard of Legend, Dodgeball Academia, Unsighted, and Void Bastards. Games offered through the main Humble Choice bundle will still be delivered as game keys for other launchers, so this app is not intended as its main game delivery system, at least for now. According to Humble, access to the Humble Games Collection is lost if subscribers skip a month or cancel their membership. Likewise, the 20% discount on the storefront given to members is also reset if a month's payment is skipped.