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I wish all companies were like this
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Administrator
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It's indeed a wonderful strategy to pass vital information to the owner of the company. No need to go through the long company chain.
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Any company that adopted this would develop rapidly. All that needs to be done is to be clear and concise in your email to the director directly.
Going straight to the top is the concept. The CEOs are people too and it’ll be more effective hearing directly from customers or employees directly.