Except with big corperations.
They're more like "if it isn't broken, break it".
Look at the switch from the previous Google designs to Material UI.
Look at YouTube/Facebook/Google/Twitter rapidly censoring freedom of speech (only allowing in 1 kind of opinion, if you think differently, you're clearly no longer welcome there).
Look at Microsoft who finally made a good OS called "Windows 7", and how it destroyed it all with Windows 8 and 8.1, and slowly digs a deeper and deeper grave with Windows 10 (where's Windows 9?).
Look at Apple who makes Apple hardware more ridiculous each year, making macOS more and more like iOS, and is digging a deeper grave with iPhone X (likewise, where is iPhone 9?).