Meta, the parent company of Facebook and Instagram, opened a new flagship store in Los Angeles where people can try out their smart glasses and virtual reality headsets while learning about local culture.
The two-story building called Meta Lab, located at 8600 Melrose Ave. in West Hollywood, spans more than 20,000 square feet and also highlights Southern California’s skate scene.
“We spent a lot of time around the world looking at where retail is and where it's headed, and it all felt to us to be really experiential,” said Matt Jacobson, vice president and creative director of artificial intelligence wearables at Meta. “Just to open a store without it being built around experiences, just didn't seem to make sense.”
The store’s opening on Saturday underscores how Meta is expanding its retail presence as it tries to entice more people to buy its virtual reality headsets and AI glasses.
For technology companies, brick-and-mortar stores offer a way to build brand awareness and loyalty among customers who are weighing whether to buy an expensive device.
Apple is well-known for its sleek and modern-looking stores where people go to interact with their laptops and smartphones. This year, Google also opened its first Southern California retail store in Santa Monica, allowing people to check out the tech giant's smartphones, watches and smart home devices. While Meta is behind the world's most popular social network Facebook, some customers might not know it also sells hardware.
Source: Meta opens flagship store in West Hollywood to showcase AI glasses, VR headsets
The two-story building called Meta Lab, located at 8600 Melrose Ave. in West Hollywood, spans more than 20,000 square feet and also highlights Southern California’s skate scene.
“We spent a lot of time around the world looking at where retail is and where it's headed, and it all felt to us to be really experiential,” said Matt Jacobson, vice president and creative director of artificial intelligence wearables at Meta. “Just to open a store without it being built around experiences, just didn't seem to make sense.”
The store’s opening on Saturday underscores how Meta is expanding its retail presence as it tries to entice more people to buy its virtual reality headsets and AI glasses.
For technology companies, brick-and-mortar stores offer a way to build brand awareness and loyalty among customers who are weighing whether to buy an expensive device.
Apple is well-known for its sleek and modern-looking stores where people go to interact with their laptops and smartphones. This year, Google also opened its first Southern California retail store in Santa Monica, allowing people to check out the tech giant's smartphones, watches and smart home devices. While Meta is behind the world's most popular social network Facebook, some customers might not know it also sells hardware.
Source: Meta opens flagship store in West Hollywood to showcase AI glasses, VR headsets
