Read from gamesindustry biz:
Microsoft is considering making another run at in-game ads, report citing multiple sources.
As spotted by VGC, the outlet reports that Microsoft is looking at integrating ads for real-world products in free-to-play titles.
Initially, the Xbox maker would not take a cut of the revenue developers raise with such ads, and would only allow ads from selected brands so as to ensure efforts don't disrupt the gameplay experience.
Microsoft is considering making another run at in-game ads, report citing multiple sources.
As spotted by VGC, the outlet reports that Microsoft is looking at integrating ads for real-world products in free-to-play titles.
Initially, the Xbox maker would not take a cut of the revenue developers raise with such ads, and would only allow ads from selected brands so as to ensure efforts don't disrupt the gameplay experience.