Read this from business insider:
“The name we’re carrying forward to the next generation is simply Xbox,” a Microsoft representative told Business Insider, “And at The Game Awards you saw that name come to life through the Xbox Series X.”
Like the first Xbox generation, the next one is simply named “Xbox.”
It’s a basic rebranding, but a meaningful one that could help to simplify the Xbox line for interested consumers. It also clarifies Microsoft’s intention with its console line.
“Similar to what fans have seen with previous generations, the name ‘Xbox Series X’ allows room for additional consoles in the future,” the Microsoft rep told us.
“We’re excited to offer fans a glimpse at the next generation of gaming with Xbox Series X,” the rep said, “But beyond that, we have nothing further to share.”