- Credits
- 55,412
Microsoft is sunsetting its video game streaming service, Mixer, and transitioning to a partnership with Facebook. As of July 22, Mixer “sites and apps will redirect users to Facebook Gaming,” the company said in a blog post on June 22. Like Amazon’s Twitch, Facebook Gaming is a video game streaming portal and app. Rather than a dedicated website, however, Facebook Gaming is built directly into the social media service.
The move, Microsoft said, is a direct reaction to the company’s lack of success with growing Mixer’s audience. Going forward, Microsoft said, Mixer will be part of Facebook Gaming. The company launched its Mixer service in 2017 after acquiring the gaming startup Beam Interactive in 2016.
Microsoft announced that when the service sunsets, it will be transitioning partnerships to Facebook Gaming and redirecting its users to the service as well. The partnership between the two is a T-Mobile and Sprint partnership of sorts, the two were clearly trailing far behind the YouTube Gaming/Twitch duopoly. The Facebook partnership goes deeper than just watching streams, Microsoft will integrate their xCloud game-streaming service into Facebook Gaming so users can quickly play titles that they see inside the service.
At this time the Mixer gamers, specially Ninja, were given little advance notice about this, leaving many in confusion.
The move, Microsoft said, is a direct reaction to the company’s lack of success with growing Mixer’s audience. Going forward, Microsoft said, Mixer will be part of Facebook Gaming. The company launched its Mixer service in 2017 after acquiring the gaming startup Beam Interactive in 2016.
Microsoft announced that when the service sunsets, it will be transitioning partnerships to Facebook Gaming and redirecting its users to the service as well. The partnership between the two is a T-Mobile and Sprint partnership of sorts, the two were clearly trailing far behind the YouTube Gaming/Twitch duopoly. The Facebook partnership goes deeper than just watching streams, Microsoft will integrate their xCloud game-streaming service into Facebook Gaming so users can quickly play titles that they see inside the service.
At this time the Mixer gamers, specially Ninja, were given little advance notice about this, leaving many in confusion.
