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Take-Two CEO Strauss Zelnick has said in a investor call today that his company will aim to offer recurrent consumer spending opportunities in all of its games going forward.
They offered the following statement:
They offered the following statement:
"We aim to have recurrent consumer spending opportunities for every title that we put out at this company. It may not always be an online model, it probably won't always be a virtual currency model, but there will be some ability to engage in an ongoing basis with our titles after release across the board.
One of the things we've learned is if we create a robust opportunity, and a robust world, in which people can play delightfully in a bigger and bigger way, that they will keep coming back. They will engage. And there is an opportunity to monetize that engagement. There's a lot of room for growth. This is just the beginning.