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As part of today's Xbox 360 Dashboard Update, the Netflix streaming service enjoyed by users was optimized to improve playback performance, a party watch feature, and the ability to manipulate your instant queue without using a computer. As pointed out by Engadget, the update message also includes a block of text that states the Netflix service will remain exclusive to Microsoft's console.
"This exclusive partnership offers you the ability to instantly stream movies and TV episodes from Netflix to the television via Xbox 360. Xbox 360 will be the only game console to offer this movie-watching experience, available to Xbox LIVE Gold members who are also Netflix unlimited plan subscribers, at no additional cost."
source
"This exclusive partnership offers you the ability to instantly stream movies and TV episodes from Netflix to the television via Xbox 360. Xbox 360 will be the only game console to offer this movie-watching experience, available to Xbox LIVE Gold members who are also Netflix unlimited plan subscribers, at no additional cost."
source