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Kombo recently talked with Steve Swasey, Netflix VP of Corporate Communication, about Nintendo's announcement that nearly 1 million users have participated in Netflix streaming on the Wii. Swasey was adamant that the number Nintendo was lauding does not originate from them, "Netflix has not validated or confirmed [Nintendo's claim]."
"We don't break down use by device in any way," Swasey said when asked for the official breakdown between Microsoft, Nintendo, and Sony's consoles.
Netflix has hit over 14 million subscribers by the end of the first quarter, which is a growth of 35% year-over-year. The VP of the DVD/Blu-Ray delivery and movie streaming company seems to realize the importance of the gaming consoles in that recent growth, "these game consoles have huge install bases. Millions and millions of homes already have a Netflix-ready device in the Wii, PS3, and Xbox 360."
However, Swasey was quick to point to devices outside of the consoles as factors in Netflix's success. "The Blu-ray disc players are selling and the Internet-connected TVs are selling. TiVos, the iPad, and the RoKu; these are all devices that can stream instantly from Netflix."
Netflix has always stated that they want to be ubiquitous, and the company is doing a fine job at accomplishing that. However, the potential audience that would be interested in Netflix seems to overlap perfectly with the type of consumer who already owns an Internet-connected console. Before the Netflix-ready TVs are in every home, the companies biggest potential for growth will continue to be the Wii, PS3, and Xbox 360. Netflix likely knows that, but probably cannot admit it without handing powerful leverage to the platform holders.
Before Kombo's chat with Swasey was over we touched on a few more subjects.
"Netflix has announced that they will be expanding Netflix streaming to another country outside of the United States," when asked to be more specific Swasey said, "I can confirm that it is a country on the globe."
Netflix doesn't see itself as the ultimate solution to piracy. Swasey elaborated, "we haven't heard [from our studio partners] that Netflix is a good antidote to Internet piracy." Perhaps that is why piracy continues to be such a problem for the studios. A great solution is staring them in the face and they don't even acknowledge it.
Finally, for those of you with Netflix accounts who have been holding your breath for the company to start renting games you should probably exhale and start up a Gamefly account. "[Renting games] is a whole different model. A great movie from 1972 is still a great movie, but nobody wants to play Madden '95." This may be a slam on gaming's business model as a whole, but it is a fair critique.
source
with them being on all three systems I would think this be a bad move.
"We don't break down use by device in any way," Swasey said when asked for the official breakdown between Microsoft, Nintendo, and Sony's consoles.
Netflix has hit over 14 million subscribers by the end of the first quarter, which is a growth of 35% year-over-year. The VP of the DVD/Blu-Ray delivery and movie streaming company seems to realize the importance of the gaming consoles in that recent growth, "these game consoles have huge install bases. Millions and millions of homes already have a Netflix-ready device in the Wii, PS3, and Xbox 360."
However, Swasey was quick to point to devices outside of the consoles as factors in Netflix's success. "The Blu-ray disc players are selling and the Internet-connected TVs are selling. TiVos, the iPad, and the RoKu; these are all devices that can stream instantly from Netflix."
Netflix has always stated that they want to be ubiquitous, and the company is doing a fine job at accomplishing that. However, the potential audience that would be interested in Netflix seems to overlap perfectly with the type of consumer who already owns an Internet-connected console. Before the Netflix-ready TVs are in every home, the companies biggest potential for growth will continue to be the Wii, PS3, and Xbox 360. Netflix likely knows that, but probably cannot admit it without handing powerful leverage to the platform holders.
Before Kombo's chat with Swasey was over we touched on a few more subjects.
"Netflix has announced that they will be expanding Netflix streaming to another country outside of the United States," when asked to be more specific Swasey said, "I can confirm that it is a country on the globe."
Netflix doesn't see itself as the ultimate solution to piracy. Swasey elaborated, "we haven't heard [from our studio partners] that Netflix is a good antidote to Internet piracy." Perhaps that is why piracy continues to be such a problem for the studios. A great solution is staring them in the face and they don't even acknowledge it.
Finally, for those of you with Netflix accounts who have been holding your breath for the company to start renting games you should probably exhale and start up a Gamefly account. "[Renting games] is a whole different model. A great movie from 1972 is still a great movie, but nobody wants to play Madden '95." This may be a slam on gaming's business model as a whole, but it is a fair critique.
source
with them being on all three systems I would think this be a bad move.
