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While other Activision franchises are dying, Call of Duty is still thriving. After revealing that it would cut the Guitar Hero franchise and True Crime: Hong Kong, the company also announced via its earnings call that it has created a new studio, Beachhead.
Beachhead is said to focus on "digital content" for the Call of Duty franchise. In practice, that means they will create an all-new digital content portal and community experience. This new "portal" has been in development for around a year and sounds in concept like a combination of ideas behind platforms like Valve's Steam and Halo Waypoint.
In other Call of Duty news, Activision revealed a free to play game specifically developed for the Chinese market with a micro-transaction driven business model in mind. So if you don't live in China, don't hold your breath.
In case you aren't keeping track, that's now five studios ( Infinity Ward, Treyarch, Raven, Sledgehammer, and now Beachhead) focused on the Call of Duty franchise alone.
source
too many studios.
Beachhead is said to focus on "digital content" for the Call of Duty franchise. In practice, that means they will create an all-new digital content portal and community experience. This new "portal" has been in development for around a year and sounds in concept like a combination of ideas behind platforms like Valve's Steam and Halo Waypoint.
In other Call of Duty news, Activision revealed a free to play game specifically developed for the Chinese market with a micro-transaction driven business model in mind. So if you don't live in China, don't hold your breath.
In case you aren't keeping track, that's now five studios ( Infinity Ward, Treyarch, Raven, Sledgehammer, and now Beachhead) focused on the Call of Duty franchise alone.
source
too many studios.
