OpenAI has unveiled its highly anticipated foray into the search market with SearchGPT, an AI-driven search engine offering real-time internet information access.
Instead of merely presenting a list of links, SearchGPT organizes and contextualizes results. For instance, it might summarize music festival details, providing concise event descriptions with attribution links. Similarly, it can advise on tomato planting times, breaking down different varieties. Users can follow up with questions or explore additional relevant links via the sidebar. A feature called “visual answers” was mentioned, though details were not available before The Verge's publication.
Currently, SearchGPT is a prototype, accessible only to 10,000 test users at launch. According to OpenAI spokesperson Kayla Wood, the service is powered by the GPT-4 family of models and built with the help of third-party partners and direct content feeds. OpenAI aims to eventually integrate these search capabilities directly into ChatGPT.
This development represents a potential challenge to Google, which has been rapidly incorporating AI features into its search engine to stay competitive. OpenAI's entry also intensifies its rivalry with Perplexity, a startup known for its AI “answer” engine, which has faced criticism for allegedly copying publisher content.
In response to such concerns, OpenAI has taken a collaborative approach, working with news organizations like The Wall Street Journal, The Associated Press, and Vox Media. These partners have provided valuable feedback, and OpenAI continues to seek their input. Publishers will have control over how their content is used in SearchGPT and can opt out of having their material used to train OpenAI’s models while still appearing in search results.
Source: OpenAI announces SearchGPT, its AI-powered search engine
Instead of merely presenting a list of links, SearchGPT organizes and contextualizes results. For instance, it might summarize music festival details, providing concise event descriptions with attribution links. Similarly, it can advise on tomato planting times, breaking down different varieties. Users can follow up with questions or explore additional relevant links via the sidebar. A feature called “visual answers” was mentioned, though details were not available before The Verge's publication.
Currently, SearchGPT is a prototype, accessible only to 10,000 test users at launch. According to OpenAI spokesperson Kayla Wood, the service is powered by the GPT-4 family of models and built with the help of third-party partners and direct content feeds. OpenAI aims to eventually integrate these search capabilities directly into ChatGPT.
This development represents a potential challenge to Google, which has been rapidly incorporating AI features into its search engine to stay competitive. OpenAI's entry also intensifies its rivalry with Perplexity, a startup known for its AI “answer” engine, which has faced criticism for allegedly copying publisher content.
In response to such concerns, OpenAI has taken a collaborative approach, working with news organizations like The Wall Street Journal, The Associated Press, and Vox Media. These partners have provided valuable feedback, and OpenAI continues to seek their input. Publishers will have control over how their content is used in SearchGPT and can opt out of having their material used to train OpenAI’s models while still appearing in search results.
Source: OpenAI announces SearchGPT, its AI-powered search engine
