According to Julie Uhrman, president of Ouya, 27% of players owning an Ouya have taken the plunge and bought at least a game, with statistics also indicating that for 13 of 20 of the most popular games of the console, only an average of 8% of players passed to the paid version. From most perspectives, these numbers seem low, but Uhrman claimed to be quite satisfied.
"I think there are a lot of social and mobile app developers that would kill for an 8 percent attach rate on a platform that's 30 days old," she said in an interview with The Verge.
This percentage should however be placed in parallel with the number of players on the Ouya. This is where things don't look too promising, because 8% from a small base of players does not ultimately do much. As we learned from Ouya games developers last week, the best selling game is Towerfall, which rose over 2,000 sales. Hidden in Plain Sight is also doing well enough, but the other titles seem far behind with only a few hundreds of copies sold at most. Profits are still quite lean on the side of developers, but Julie Uhrman remains confident:
"These numbers will grow as more gamers pick up consoles, and as we attract more developers, and I believe that by the end of the year, we'll see a few developers telling us they've made more than a million dollars on Ouya."
To encourage the development of games on the Ouya, the company has set aside $ 1 million to support the Kickstarter projects. In return, designers must commit to making their games exclusive to the Ouya for the 6 months following their release.
To recap, the Ouya console is based on the Android architecture. It promises to let the players any of the games in its catalogue for free, up to a certain point.
