Early on in the Pokémon Go hype cycle, there were signs that players were driving a significant uptick in sales of backup batteries, like the Mophie units you may be familiar with that offer USB connections for topping up mobile devices while you’re away from an outlet. Now, research from analytics firm NPD Group goes beyond early anecdotal evidence to show that in fact, unit sales across the portable power pack segment saw a 101 percent spike in the two weeks spanning July 10 and July 23, as compared to the same period last year.
Overall demand for mobile batteries has been high in general this year – NPD days sales are up 35 percent year-over-year on a 12-month measure as of June 2016. But between that time and the launch of Pokemon Go in early July, the tracker was actually showing a slowdown in sales for the category overall, with only a four percent increase for the six weeks prior to Go’s debut. Total sales for the two weeks where the big Go spike occurred were at almost 1.2 million units in total.
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It is always good to carry extra battery power around since sometimes charging a phone from a wall or car charger can take a long time to fully charge which takes time away from Pokemon Go and other walking phone tasks.
I wonder if longer Micro-USB and Lightning charging data cables are also having an increase in sales because sometimes those charging cables, which come bundle with external battery chargers and regular chargers, are short and lower quality, and are not designed for outdoor use or being moved around or bent a lot.
Overall demand for mobile batteries has been high in general this year – NPD days sales are up 35 percent year-over-year on a 12-month measure as of June 2016. But between that time and the launch of Pokemon Go in early July, the tracker was actually showing a slowdown in sales for the category overall, with only a four percent increase for the six weeks prior to Go’s debut. Total sales for the two weeks where the big Go spike occurred were at almost 1.2 million units in total.
Read More
It is always good to carry extra battery power around since sometimes charging a phone from a wall or car charger can take a long time to fully charge which takes time away from Pokemon Go and other walking phone tasks.
I wonder if longer Micro-USB and Lightning charging data cables are also having an increase in sales because sometimes those charging cables, which come bundle with external battery chargers and regular chargers, are short and lower quality, and are not designed for outdoor use or being moved around or bent a lot.
