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ay what you will about G4, it has been a long-standing oasis of cable coverage of the video games world and plenty of things that fall under the 'geek' banner. Its coverage of ComicCon is well-known, and "Attack of the Show" is a long-running hit. Variety is now reporting, however, that G4-owner NBC Universal will begin to focus the channel with less gaming and "geeky" content, instead zeroing in on "the modern male," in a direction "more reminiscent of GQ." Viewers of G4 from way back, however, would note that the channel has undergone several similar "mainstreaming" experiments since its launch in 2002 by Comcast as a competitor to TechTV, so the move is not surprising, nor has G4 as an entity served an actually "geeky" demographic in quite some time.
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I'm guessing G4 wants to be more like Spike TV, and other Men's channel.
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I'm guessing G4 wants to be more like Spike TV, and other Men's channel.