Report: G4 network to turn away from 'geeks,' refocus on the 'modern male'

froggyboy604

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ay what you will about G4, it has been a long-standing oasis of cable coverage of the video games world and plenty of things that fall under the 'geek' banner. Its coverage of ComicCon is well-known, and "Attack of the Show" is a long-running hit. Variety is now reporting, however, that G4-owner NBC Universal will begin to focus the channel with less gaming and "geeky" content, instead zeroing in on "the modern male," in a direction "more reminiscent of GQ." Viewers of G4 from way back, however, would note that the channel has undergone several similar "mainstreaming" experiments since its launch in 2002 by Comcast as a competitor to TechTV, so the move is not surprising, nor has G4 as an entity served an actually "geeky" demographic in quite some time.

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I'm guessing G4 wants to be more like Spike TV, and other Men's channel.
 
From what I understand, G4 died when they did that merger a long time ago. And once Cheat (video game cheats that is.) and a few game shows got shut down I knew it wouldn't last long with X-play and ATOS.

Not sure what GQ is, but it won't bring them the ratings they want. I really hope that spiketv gets full rights to X-play and AtoS as well as their old shows and full airing rights of E3.
 
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