Roku TV is coming to the UK with Hisense’s upcoming sets

[LEGEND67]

Roku is bringing its TV operating system outside of North America for the first time, the company announced at IFA today. Hisense UK will release its first TVs powered by Roku in the fourth quarter of this year. Previously, Roku’s television operating system has only been available in North America where it’s been featured in TVs from TCL, Sharp, and Hisense’s US arm.
Roku TVs also benefit from lengthy ongoing support. The company says that it maintains tight control over its update process, meaning it can push updates to older TVs even if their manufacturers have stopped supporting them.
Roku isn’t giving up on selling hardware anytime soon, however, even as more smart TVs come with Roku software built in. A spokesperson told The Verge that hardware is still an area of growth for Roku, and it’s not uncommon for people to buy the company’s hardware even when they already own a smart TV with built-in streaming apps.

Going forward, Roku expects most TV manufacturers to make the same decision as Hisense and license a third-party operating system rather than relying on their own in-house software. However, given the huge worldwide install base of Tizen and webOS, it seems unlikely that Samsung and LG will be looking to license a third-party operating system anytime soon.

 

[froggyboy604]

Roku on a TV does look nice for Roku users who need a new TV, and a new Roku device because their old Roku is breaking, or getting slow and outdated if their Roku is very old,

 

[Demon_Skeith]

That's pretty neat.