- Credits
- 54,421
The Cult of the Snuggie threatens to take over America! Or at least, a substantial number — 4 million — of late-night couch spuds.
The Snuggie, an oversized fleece blanket with sleeves, stars in a ubiquitous TV ad so cheesy it's practically art, and apparently wildly entertaining. The ad shows people wearing Snuggies at a sporting event, cheering and high-fiving each other while dressed … sort of like medieval monks.
"Every once in a while, a product transcends advertising to become part of pop culture," says Scott Boilen, president and CEO of Allstar Products Group of Hawthorne, N.Y., which conceived and markets the China-made Snuggie.
Indeed, Snuggies seem to be everywhere. See them on Facebook — nearly 250 groups, pro and con; one fan club lists 5,999 members. Watch them on YouTube — nearly 300 parody videos posted, including one titled "The Cult of the Snuggie," with 146,000 views as of Tuesday.
Jay Leno makes fun of them: "Lard-ass quilt was the original name! Why not just put your robe on backwards?" Ellen DeGeneres spoofed them, trying one on during her show. Fox News even spotted someone wearing a Snuggie in the crowd at President Obama's inauguration last week.
source
I got to say that this just fails.
The Snuggie, an oversized fleece blanket with sleeves, stars in a ubiquitous TV ad so cheesy it's practically art, and apparently wildly entertaining. The ad shows people wearing Snuggies at a sporting event, cheering and high-fiving each other while dressed … sort of like medieval monks.
"Every once in a while, a product transcends advertising to become part of pop culture," says Scott Boilen, president and CEO of Allstar Products Group of Hawthorne, N.Y., which conceived and markets the China-made Snuggie.
Indeed, Snuggies seem to be everywhere. See them on Facebook — nearly 250 groups, pro and con; one fan club lists 5,999 members. Watch them on YouTube — nearly 300 parody videos posted, including one titled "The Cult of the Snuggie," with 146,000 views as of Tuesday.
Jay Leno makes fun of them: "Lard-ass quilt was the original name! Why not just put your robe on backwards?" Ellen DeGeneres spoofed them, trying one on during her show. Fox News even spotted someone wearing a Snuggie in the crowd at President Obama's inauguration last week.
source
I got to say that this just fails.
