Other Sony And Microsoft Team Up

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Just read on the team up, looks like more competitors for Google's Stadia:

Sony-MS_05-16-19.jpg

Tokyo and Redmond, Wash. — May 16, 2019 — Sony Corporation (Sony) and Microsoft Corp. (Microsoft) announced on Thursday that the two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.

Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will also include building better development platforms for the content creator community.

“Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation,” said Satya Nadella, CEO of Microsoft. “Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”

Going forward, the two companies will share additional information when available.
 
I wonder if this means that Microsoft exclusives like Halo will be streamed to Playstaion consoles in the future, and Sony exclusive games like Spyro will be streamed to Xbox.
 
interesting read... thanks for sharing!
 
I wonder if Nintendo will get in on this?

Nintendo said keeping an eye out, but not their main focus atm, "Streaming is certainly interesting technology. Nintendo is keeping a close eye on it and we're evaluating it."

 
Nintendo said keeping an eye out, but not their main focus atm, "Streaming is certainly interesting technology. Nintendo is keeping a close eye on it and we're evaluating it."


so in other words, its big scary and we shouldn't mess with it.
 
Xbox's Phil Spencer commented on the teamup during a Kotaku interview:

Spencer: We should start, just so we’re clear, that it’s a memorandum of understanding. It’s the beginning of the kind of conversation. Sony and Azure looking at the future of cloud gaming. We look at what you’re going to need in order to be a future gaming platform—content, community, and cloud are things that we focus on—and there are only a couple of companies on the planet that really have a global cloud that can reach gamers everywhere. Today, it would be us and Amazon in terms of the scale. Google’s building their cloud.

So I think when you’re another gaming company and you’re looking for who you’re going to partner with, you could either go and invest tens of billions of dollars in trying to catch up, or you can figure out who your partners are. And the nice thing for us is—you can focus on Sony, you can focus on a lot of companies—we have this thing called Microsoft Game Stack. We announced it at GDC: it’s DirectX, it’s Windows Studio, it’s Azure. Even [Google’s Phil] Harrison when he was on stage announcing Stadia was showing Havok, was showing Digital Studio, was showing things that we build—we’re going to have platform components, as Microsoft and as our gaming org that competitors use. We do think about the strength that we get as our platform grows and having great partnerships with gaming companies helping us grow that platform strength is important to us.

Totilo: You could have blocked that memorandum? You could have said: “We shouldn’t work with these people. We’re competing with these people?” Would that not have been an option or a thing worth doing?

Spencer:
It’s just kind of counter to the strategy and what we are as a company. But I’ll say this: I actually think gaming is a better place because of the other brands that are there. In the last 20 years, the number of gamers on the planet has tripled. Gaming’s a $150-billion-a-year business, and it’s growing double digits. I don’t see us succeeding as necessarily requiring others to not succeed.

I’ve said this publicly before: I think the role that those other gaming companies play in gaming is critical. We’re a big publisher on those platforms. We have great relationships with them. So [instead of] blocking them so that it somehow kind of minimizes their impact on the future growth of gaming, I’d rather find ways of working with partners to help grow gaming. I just think it’s better, because it’s not a fixed market. It’s a market that’s growing. There are customers all over the planet that we haven’t reached that love to play video games.
 
Xbox's Phil Spencer commented on the teamup during a Kotaku interview:

Spencer: We should start, just so we’re clear, that it’s a memorandum of understanding. It’s the beginning of the kind of conversation. Sony and Azure looking at the future of cloud gaming. We look at what you’re going to need in order to be a future gaming platform—content, community, and cloud are things that we focus on—and there are only a couple of companies on the planet that really have a global cloud that can reach gamers everywhere. Today, it would be us and Amazon in terms of the scale. Google’s building their cloud.

So I think when you’re another gaming company and you’re looking for who you’re going to partner with, you could either go and invest tens of billions of dollars in trying to catch up, or you can figure out who your partners are. And the nice thing for us is—you can focus on Sony, you can focus on a lot of companies—we have this thing called Microsoft Game Stack. We announced it at GDC: it’s DirectX, it’s Windows Studio, it’s Azure. Even [Google’s Phil] Harrison when he was on stage announcing Stadia was showing Havok, was showing Digital Studio, was showing things that we build—we’re going to have platform components, as Microsoft and as our gaming org that competitors use. We do think about the strength that we get as our platform grows and having great partnerships with gaming companies helping us grow that platform strength is important to us.

Totilo: You could have blocked that memorandum? You could have said: “We shouldn’t work with these people. We’re competing with these people?” Would that not have been an option or a thing worth doing?

Spencer:
It’s just kind of counter to the strategy and what we are as a company. But I’ll say this: I actually think gaming is a better place because of the other brands that are there. In the last 20 years, the number of gamers on the planet has tripled. Gaming’s a $150-billion-a-year business, and it’s growing double digits. I don’t see us succeeding as necessarily requiring others to not succeed.

I’ve said this publicly before: I think the role that those other gaming companies play in gaming is critical. We’re a big publisher on those platforms. We have great relationships with them. So [instead of] blocking them so that it somehow kind of minimizes their impact on the future growth of gaming, I’d rather find ways of working with partners to help grow gaming. I just think it’s better, because it’s not a fixed market. It’s a market that’s growing. There are customers all over the planet that we haven’t reached that love to play video games.

Rare Replay on Switch?
 
Read some more on the partnership from fortune interview of Satya Nadella :

Why do you need to have a gaming distribution business as well as a separate Azure business in which you sell developer tools and computing power to game publishers?

For us, we will have both. The number of people who use Azure as the cloud backend for their game development is growing—our partnership with Sony [as an example].

That was surprising.
It’s a beginning for us. First of all, it’s all driven by Sony. They looked at who are all their partners that they can trust. In fact, it turns out, even though we’ve competed, we’ve also partnered.

What do they trust?
Basically and fundamentally the fact that we have a business model in the areas that they’re partnering with us, where we’re dependent on their success. So we will do the best job for them, whether it’s in cloud or whether it’s in A.I. or what have you, in order to make sure that Sony can succeed with their own IP creation.

Sony is going to be using Azure?

That’s a core piece of the partnership. They also have—beyond gaming—other assets, like interesting devices and silicon (chip) businesses, which could be interesting in the context of what we’re doing in Azure.

Overall, if you look at all the parts of these businesses, whether it’s in entertainment, gaming, or the camera businesses, all of these things can use more cloud computing power. But they can also go-to-market with Microsoft in some industrial cases, especially for their things around cameras.

Hopefully we'll feel the benefits of this deal with the PlayStation 5. It sounds like an amicable agreement to us, and should boost both companies over the next few years.
 
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