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By this time next year, the Sony you and I know could operate very differently thanks to a completely new shift in strategy. According to Sony boss Kaz Hirai, the Japanese company is considering exiting a few keys markets, including mobile and TV. It’s the second time in as many months Sony has hinted at its intentions to do so.
Sony has struggled to find a significant audience in the crowded mobile world, overshadowed by larger rivals while being undercut by Chinese competitors. But it’s not all doom and gloom.
As part of the new strategy, Sony would put more emphasis on its camera business, along with video games and entertainment. These units would be given even more independence to make their own business decisions, hopefully returning Sony to profitability. Sony recently forecasted its sixth net loss in seven years.
“The strategy starting from the next business year will be about generating profit and investing for growth,” Hirai said.
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This is good news for Playstation fans if Sony exits TV and mobile devices, and mainly focus on Playstation. I wonder if someday Sony will only make game consoles, and video games.
Sony has struggled to find a significant audience in the crowded mobile world, overshadowed by larger rivals while being undercut by Chinese competitors. But it’s not all doom and gloom.
As part of the new strategy, Sony would put more emphasis on its camera business, along with video games and entertainment. These units would be given even more independence to make their own business decisions, hopefully returning Sony to profitability. Sony recently forecasted its sixth net loss in seven years.
“The strategy starting from the next business year will be about generating profit and investing for growth,” Hirai said.
Read More
This is good news for Playstation fans if Sony exits TV and mobile devices, and mainly focus on Playstation. I wonder if someday Sony will only make game consoles, and video games.
