That’s according to PS Store price tracker, PSprices, which has detected the price changes across more than 100 games, with users being offered personalised discounts of up to 17.6%.
Dynamic pricing, also known as surge pricing, is a pricing strategy that sees businesses set flexible prices for products based on demand or a customer’s unique purchase history. The use of dynamic pricing has been criticized by some consumers in other industries for its perceived unfairness.
According to the tracker, some PlayStation Store users have been seeing personalised prices significantly lower than the standard price, as part of a Sony A/B test to study demand elasticity. Users are randomly placed in control or test groups and see different prices for the same games, it says.
Price differences seen by users currently range from discounts of 5% and 17.6%, including first-party games like God of War Ragnarök, Marvel’s Spider-Man 2, Helldivers 2, Stellar Blade, Gran Turismo 7, and The Last of Us Part II.
