Sony will make fewer TVs and smartphones, more PlayStations

[froggyboy604]

Sony may know how to build great gadgets, but convincing people to part with money in exchange for them has turned out to be nearly impossible. In the outfit's most recent financial results, its faltering mobile division was single-handedly responsible for wiping out the blockbuster profits earned by the PlayStation 4. At a recent investor conference, however, executive Hiroki Totoki told the audience that the company has a new three-year plan designed to staunch these losses. In fact, the plan can be summed up pretty simply as "make a lot fewer TVs and smartphones."

According to Reuters, the plan is a response to more lowered forecasts predicting that Sony Mobile will make a loss of around $1.7 billion by next March. The (new) new strategy will see the company abandon plans to compete with rivals in the market share stakes and concentrate on a smaller clutch of devices that turn a profit even if sales were to stop by 30 percent.

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This is a good idea for Sony to make fewer TVs, and Smartphone, and make more Playstations. I didn't know that Sony made a lot of TVs, and Smartphones since I rarely see newer Sony TVs in stores, or people using Sony Smartphones outside.

A lot of people play games on Playstation 3, and 4, so making more Playstion consoles, and games is a good idea.

I think selling TVs thesedays can be pretty hard since there are so many companies like LG, Samsung, Vzio, RCA, Proscan, etc which sell TVs for lower prices. People hold onto their TVs for many years, or until they break which can be over 10+ years. Plus, there are now a lot of websites like iFixit and YouTube TV repair videos which teaches people how to fix, and maintain their TV, so more people may end up using their older TV for 15+ years like computers because they know how to fix TVs with replacement parts.

It is also difficult to convince smartphone buyers to buy your smartphone when most people just either get an iPhone, Samsung, LG, Motorola, or more affordable smartphone makers like Xiaomi, OnePlusOne, and Lenovo which have similar, or better performing smartphone which cost less.

 

[Demon_Skeith]

playstation is where it is at.

 

[froggyboy604]

I agree Playstation is where it is at, and the rest of Sony's products like smartphones, tablets, TVs, cameras, and other devices are not where it is at because there are better alternatives which cost about the same, or less, but offer better features.

 

[IntoxNitram]

Seems like a very smart move to me. They make good phones and tablets etc but they won't be able to lead that market in a financially secure way in my opinion. Hope to see more greatness for PS4 as we go forward. 

 

[froggyboy604]

I agree Sony will probably not be able to be profitable trying to beat Apple, and Samsung in market share for tablets, and smartphone. I read Samsung is even struggling to keep their number 1 market share in mobile.

I think if Sony makes exclusive apps, and operating system for their mobile devices, they may get some more buyers like how Blackberry still has its small group of loyal users, and Apple with its larger group of users because they both have an exclusive operating systems, and apps which users can only get when they buy either a Blackberry, and Apple device.

Sony also should consider making smartphones which look less like a brick, and make the corners rounder, and the back of the phone more curve, so it looks nicer, and is easier to hold.