Read from Niche Gamer:
“Nowadays, the game market has become globalized. The domestic market used to be large, but now it is spoiled next to China and the US,” Matsuda said to Gendai Business (via Yahoo Japan). “If you are not recognized even globally, you cannot do business.”
Here’s where the company boss said Square Enix can’t make good games by just imitating westerners, crushing aspirations of globalism and related media production.
“Interestingly, however, even if Japanese imitate Western games, they will not be able to produce good ones,” Matsuda said. “The drawings of monsters and the visual and audio effects are all somewhat Japanese. And players around the world know that this is what makes Japanese games good.”
Here’s where Matsuda suggests catering to overseas markets ultimately won’t help them in making a successful product, thoughts former Sega boss Toshihiro Nagoshi also shared.
“Overseas markets are important, but it is not enough to develop for them,” Matsuda said.
Elsewhere in the interview, the Square Enix president revealed he used to be a certified public accountant, working mainly in the financial field, before he succeeded former president Yoichi Wada.
“If it is software that is needed for work, sales can be predicted, but if a game is not interesting, it will not sell. If the game is a hit, it is a big deal, but it is also a big risk,” Matsuda said.
He added, “Therefore, to mitigate the risk, we need to use various investment mechanisms. As an example, we are trying something similar to a film production committee system to gather investors. In fact, new methods of investment often come from entertainment companies.”
“Nowadays, the game market has become globalized. The domestic market used to be large, but now it is spoiled next to China and the US,” Matsuda said to Gendai Business (via Yahoo Japan). “If you are not recognized even globally, you cannot do business.”
Here’s where the company boss said Square Enix can’t make good games by just imitating westerners, crushing aspirations of globalism and related media production.
“Interestingly, however, even if Japanese imitate Western games, they will not be able to produce good ones,” Matsuda said. “The drawings of monsters and the visual and audio effects are all somewhat Japanese. And players around the world know that this is what makes Japanese games good.”
Here’s where Matsuda suggests catering to overseas markets ultimately won’t help them in making a successful product, thoughts former Sega boss Toshihiro Nagoshi also shared.
“Overseas markets are important, but it is not enough to develop for them,” Matsuda said.
Elsewhere in the interview, the Square Enix president revealed he used to be a certified public accountant, working mainly in the financial field, before he succeeded former president Yoichi Wada.
“If it is software that is needed for work, sales can be predicted, but if a game is not interesting, it will not sell. If the game is a hit, it is a big deal, but it is also a big risk,” Matsuda said.
He added, “Therefore, to mitigate the risk, we need to use various investment mechanisms. As an example, we are trying something similar to a film production committee system to gather investors. In fact, new methods of investment often come from entertainment companies.”
