Swrve finds that only 1.35% of players spend money in mobile games

[froggyboy604]

The number of players who pay for virtual goods in mobile games declined from 1.5 percent in January to 1.35 percent in July, according to a study of millions of gamers by mobile-marketing-automation firm Swrve.

In an exclusive interview with GamesBeat, Swrve chief strategy officer Hugh Reynolds and Swrve CEO Christopher Dean said they found that 62 percent of all mobile-game revenues come from 0.13 percent of all players. Those are scary and depressing numbers for developers and publishers, as they rely on virtual-goods purchases for most of their revenue in free-to-play mobile titles.

“This shows how game companies are dependent on a small group of people who are paying the bills,” Reynolds said.

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I think one of the reasons for the small amount of spending in mobile games is because there are a lot of free ad-supported games, and people would rather grind for many hours than spend real money in a game.

 

[Demon_Skeith]

I personally feel its a waste of money to spend any money in mobile games.

 

[froggyboy604]

I agree, it is a waste of money to spend money on in-game items and levels on games even PC and console games because you don't get a lot for your money compared to just buying a paid game, or just grinding to get the same item by buying it with virtual money you earn by grinding in the game.

But, I bet a lot of rich people spend money on mobile games for their iPhones, Samsung Galaxy S5, and other expensive phones because they can afford to spend money on mobile games, so they get higher scores in games to be in the top 100 best players charts.