Other The Embracer Group (THQ Nordic, Gearbox, Deep Silver, etc.) Set to Buy Board Game Giant Asmodee

[PGen98]

Source: Video Game Publisher Wants To Buy Board Game Giant Asmodee For Over $3 Billion

The Embracer Group, a collection of companies like Gearbox, THQ Nordic and Deep Silver, announced today that they’re in the process of trying to buy Asmodee, perhaps the single biggest name in specialist board gaming, for €2.75 billion (USD$3.1 billion).

Asmodee owns so many of the modern era’s most popular and best-selling board game properties, from Ticket to Ride to Catan to Pandemic to 7 Wonders to Exploding Kittens. They also own Fantasy Flight, masters of licensed properties like Star Wars (X-Wing, Armada, Imperial Assault), Arkham and Lord of the Rings, and also have licenses for stuff like Pokémon, Harry Potter and Disney. So yeah, they’re a very big deal when it comes to board games.

This is a very interesting move for a video game publishing group to want to buy a board game company, but it does pose some interesting propositions for potential cross-promotion with board game properties and video game properties moving forward.

 

[Demon_Skeith]

Aren't most of those comanies listed ended up dying or going belly up?

 

[PGen98]

As a combined entity they're doing just fine, but at one point Deep Silver were struggling, and THQ is an offshoot from THQ going bankrupt, so yeah, they had their issues in the past, definitely.