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TiVo has a couple of announcements today. First and foremost, they are bringing back their lifetime subscription plan, which allows users to pay a one-time fee of $399.
However, they need to be existing TiVo customers and the lifetime subscription can only be attached to a new TiVo set. Time to get that Series 3!
TiVo is also lowering their prices to new customers (or customers that purchased their boxes in the last 30 days) to $12.95/month.
However, there is a dark side to these seemingly pleasant announcements.
In addition to providing minute-to-minute viewing data to advertisers, TiVo will begin releasing demographic information about their customers attached to this data.
This information includes "age, income, marital status and ethnicity." Naughty naughty, TiVo.
However, they need to be existing TiVo customers and the lifetime subscription can only be attached to a new TiVo set. Time to get that Series 3!
TiVo is also lowering their prices to new customers (or customers that purchased their boxes in the last 30 days) to $12.95/month.
However, there is a dark side to these seemingly pleasant announcements.
In addition to providing minute-to-minute viewing data to advertisers, TiVo will begin releasing demographic information about their customers attached to this data.
This information includes "age, income, marital status and ethnicity." Naughty naughty, TiVo.