Huh, this is interesting:
https://www.ftc.gov/news-events/pre...-ftc-charges-it-failed-adequately-disclose-it
They've just settled with the FTC over their underhanded marketing for Middle Earth: Shadow of Mordor. They were giving Youtubers free copies of the game and demanding positive reviews and coverage in return, as well as telling them not to mention any bugs or glitches they may have across.
PewDiePie was one of the ones they approached (though not someone who actually reviewed the game).
So yeah, it seems the old 'pay off the reviewers and critics' thing might be coming to an end now. The FTC (and their equivalents) are actually going after companies for it.
What do you think?
https://www.ftc.gov/news-events/pre...-ftc-charges-it-failed-adequately-disclose-it
They've just settled with the FTC over their underhanded marketing for Middle Earth: Shadow of Mordor. They were giving Youtubers free copies of the game and demanding positive reviews and coverage in return, as well as telling them not to mention any bugs or glitches they may have across.
PewDiePie was one of the ones they approached (though not someone who actually reviewed the game).
So yeah, it seems the old 'pay off the reviewers and critics' thing might be coming to an end now. The FTC (and their equivalents) are actually going after companies for it.
What do you think?