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The two arms of HBO’s streaming slate will be coming together as one, a desperate move as the company reported some losses thanks to its parent Warner Bros. merger with Discovery that was first announced in 2021.
Following the bombshell announcement that it would be killing the nearly-completed feature film Batgirl, the company now says HBO Max, along with its slate of shows and movies, will soon merge with Discovery+ and its reality programming.
David Zaslav, the head of Warner Bros. Discovery, said in a Thursday investment call they want to be “flexible toward user preferences,” adding “We have no intention of being beholden to any one in particular, or to a specific business model.”
Jean-Briac Perrette, Discovery’s CEO, said that while streaming is a “critical” part of their strategy, there are more consumer segments to milk. The name of this combined service will be announced closer to launch, he said.
“We recognize that both of our existing products have shortcomings,” the CEO said. “HBO Max has a competitive feature set but has had performance and customer issues. Discovery+ has best in class performance, and consumer ratings, but more limited features.”
Following the bombshell announcement that it would be killing the nearly-completed feature film Batgirl, the company now says HBO Max, along with its slate of shows and movies, will soon merge with Discovery+ and its reality programming.
David Zaslav, the head of Warner Bros. Discovery, said in a Thursday investment call they want to be “flexible toward user preferences,” adding “We have no intention of being beholden to any one in particular, or to a specific business model.”
Jean-Briac Perrette, Discovery’s CEO, said that while streaming is a “critical” part of their strategy, there are more consumer segments to milk. The name of this combined service will be announced closer to launch, he said.
“We recognize that both of our existing products have shortcomings,” the CEO said. “HBO Max has a competitive feature set but has had performance and customer issues. Discovery+ has best in class performance, and consumer ratings, but more limited features.”