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Yes, I think there would always be some exclusive apps and services to convince buyers to buy their OS software+hardware like how game console and PC operating companies make exclusive software, game, and services for their hardware to sell more hardware by making apps, games, and services exclusives, so you can only use them on their hardware.
I think you can only use a Windows Phone 7 phone for accessing your Xbox Live account, and a lot of the Xbox Live mobile games only work on Windows phone.
iCloud and iChat is only available on an Apple exclusive.
I'm not sure if there are many exclusive for Android except for Nvidia Tegra3 games since I think the Tegra3 is only designed for Android.
Blackberry has BBM messaging.
I think you can only use a Windows Phone 7 phone for accessing your Xbox Live account, and a lot of the Xbox Live mobile games only work on Windows phone.
iCloud and iChat is only available on an Apple exclusive.
I'm not sure if there are many exclusive for Android except for Nvidia Tegra3 games since I think the Tegra3 is only designed for Android.
Blackberry has BBM messaging.